Marketing
The marketing campaign for HTM Summit will feature a full social media campaign, a viral video, themed event material, and a series of ad campaign posters and pluggers. The campaign started on March 12th, approximately five weeks before the event. To build excitement, most of our marketing took place in March.
The first exposure to the event was on March 12th when the viral video came out along with the Facebook, Twitter, Website, and Pinterest. The video was posted to the HTM announcements PowerPoint and all social media. The video featured seven characters, all with varying HTM professions that each had a storyline. The characters talked about where they just came from, and at the end of each storyline the character asked “Where will you be tomorrow?” “Where will you be tomorrow?” became our tagline. Our logo was also featured in the video along with basic information about the event. The Facebook page and twitter account had information about the event as well as pictures of the cities the characters came from. The video was also posted on the website and featured bios on the characters. The Pinterest had pins of each of the cities mentioned.
On March 19th we posted, “Have you gotten your ticket yet? Where will you be tomorrow?” to the Facebook, Twitter, and HTM Power point. March 19th was also the release date of our first two headshots of the characters. Pluggers were generated for all of the HTM classes and an 8X11 posters of all the characters was placed in DeVos, Eberhard, the HTM office, the HTM advising centers, and digitally. The pluggers and posters contained a QR code that directed students to a new page on the website giving information about one of the breakout sessions based on its “city room name.” We posted two new headshots with session information each week until April 5th. During the last week, our keynote headshot was posted. Seven of our classmates were the characters in the film and dressed as them to be in character the day of the event. Each character was in a breakout session room to answer any questions the attendees might have had.
During the event we encouraged attendees to tweet about us using #TickettoTomorrow.”
The week before the event we posted small details everywhere and the agenda to the event on the website. All of this built excitement for the event and which got more people to register early.
Visit our official website at http://gvsutickettotomorrow.weebly.com
The first exposure to the event was on March 12th when the viral video came out along with the Facebook, Twitter, Website, and Pinterest. The video was posted to the HTM announcements PowerPoint and all social media. The video featured seven characters, all with varying HTM professions that each had a storyline. The characters talked about where they just came from, and at the end of each storyline the character asked “Where will you be tomorrow?” “Where will you be tomorrow?” became our tagline. Our logo was also featured in the video along with basic information about the event. The Facebook page and twitter account had information about the event as well as pictures of the cities the characters came from. The video was also posted on the website and featured bios on the characters. The Pinterest had pins of each of the cities mentioned.
On March 19th we posted, “Have you gotten your ticket yet? Where will you be tomorrow?” to the Facebook, Twitter, and HTM Power point. March 19th was also the release date of our first two headshots of the characters. Pluggers were generated for all of the HTM classes and an 8X11 posters of all the characters was placed in DeVos, Eberhard, the HTM office, the HTM advising centers, and digitally. The pluggers and posters contained a QR code that directed students to a new page on the website giving information about one of the breakout sessions based on its “city room name.” We posted two new headshots with session information each week until April 5th. During the last week, our keynote headshot was posted. Seven of our classmates were the characters in the film and dressed as them to be in character the day of the event. Each character was in a breakout session room to answer any questions the attendees might have had.
During the event we encouraged attendees to tweet about us using #TickettoTomorrow.”
The week before the event we posted small details everywhere and the agenda to the event on the website. All of this built excitement for the event and which got more people to register early.
Visit our official website at http://gvsutickettotomorrow.weebly.com